FREE WEBCAST SERIES: The science of consumer behavior
UNLOCK THE SCIENCE AND
UNDERSTAND YOUR CUSTOMER'S BUYING DECISIONS
We will take you through the science of consumer behavior so you can use this information to inform your entire marketing strategy for incredible results.
* very limited seating - only 1000 spots for each webcast we do... *
Friday, July 14th
@ 12:00PM EST, 9:00AM PST
Sign up today
Very limited webcast...
Paula Gray
Anthropologist, AIPMM
Chris Frandsen
Host
What You Will Learn In This Webcast Series:
The Product Purchasing Process
- What drives a person's decision to purchase a product?
- How understanding why your customers buy will help you stay ahead
- How to equip yourself with the tools and knowledge for a deep understanding of what drives people through the purchase process
Part 2:
Psychological and Internal Processes that Shape Buying Decisions
- How an individual’s self-image and personality affect their perception of your product
- How consumers form “relationships” with brands and organizations
- Factors of effective communication and persuasion techniques
-
The cognitive and behavioral components of consumer attitude
Part 3:
Socio-Cultural Influences on Purchase Decision Making
- Definition of culture and how the components affect your customer’s buying decisions
- Family and household member influence
- Reference groups and their influence
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